New York Fashion Week — Gotham Hall
Creator Program Tiers & Revenue Share
You create the content. We put real ad dollars behind it. When tickets sell, you earn a percentage of every sale your content drives. It's our fashion ambassador program, rebuilt for creators.
- Testing Tier
- 5% Revenue Share
- Create content for Bureau events. We invest in distribution and run it as paid media. You earn on every ticket sold through your work.
- Scaling Tier
- 7.5% Revenue Share
- Your content is converting. We increase the ad spend behind it. Higher investment, VIP upgrades, and double the commission.
- Elite Tier
- 10% Revenue Share
- Maximum investment behind your content. Our largest ad budgets, front-row access, exclusive experiences, and the highest revenue share.
New York — Paris — Los Angeles
What We Look For in Creators
Content Volume
We need raw material to invest in. Consistent output across Instagram and TikTok means more content we can put ad spend behind.
Hook-First Style
We're investing real money behind your content. The first three seconds decide whether that investment converts. Make people stop scrolling.
Built to Convert
You don't need a massive audience. You need to create content that sells when we put budget behind it. We handle distribution — you handle the creative.
Apply to The Bureau Creator Program
We review every application personally. If selected, you'll receive your Creator Playbook with tracking links, content templates, and everything you need to start earning within 48-72 hours.
Application Received
Thank you for applying to The Bureau Creator Program. Our team reviews every application personally. You'll hear back from us within 48-72 hours.
Frequently Asked Questions
How much can I earn as a Bureau creator?
Bureau creators earn between 5% and 10% revenue share on every ticket sold through their content. You start at the Testing Tier (5%), and as your content drives consistent sales, you advance to the Scaling Tier (7.5%) and Elite Tier (10%). There is no cap on earnings — the more tickets your content sells, the more you earn.
Do I need a large social media following to apply?
No. We invest paid ad spend behind your content, so your personal audience size is not the deciding factor. What matters is the quality of your content — specifically, whether it hooks viewers and drives ticket purchases when we put paid distribution behind it. Creators with smaller, engaged audiences often outperform larger accounts.
What markets does The Bureau operate in?
The Bureau currently produces Fashion Week events in New York, Paris, and Los Angeles, as well as Miami Swim Week. When you apply, you can select which markets you're interested in creating content for. Many creators work across multiple markets.
How does the ad investment model work?
You create the content — short-form video for Instagram Reels and TikTok. We then put paid advertising budget behind your best-performing content, running it as sponsored media to reach ticket buyers. When someone purchases a ticket through your content, you earn your tier's revenue share percentage. You focus on the creative; we handle distribution, targeting, and ad spend.
How long does the application review take?
Our team reviews every application personally. You will hear back within 48-72 hours of submitting your application. If accepted, you will receive your Creator Playbook with tracking links, content templates, and best practices to start creating immediately.
What kind of content should I create?
We look for short-form video content (Instagram Reels, TikTok) with strong hooks in the first 3 seconds. The content should make people want to attend Bureau events — think behind-the-scenes access, outfit inspiration, event previews, and lifestyle content that captures the energy of Fashion Week. Your Creator Playbook includes templates and examples of top-performing content.
Is this the same as the Fashion Week Ticket Ambassador program?
Yes — the Creator Program replaces and expands our original Fashion Week Ticket Ambassador program. It remains The Bureau's official fashion ambassador program: you promote our events, and you earn on every ticket your content sells. The new structure adds tiered revenue share, paid ad investment behind your content, and exclusive event access as you advance.