Fashion week looks like lights and runways. Yahoo Finance covered what it actually runs on.
In “Brady King Develops Integrated Technology and Marketing Infrastructure for Fashion Week Production,” Yahoo Finance reports on the systems Brady King, co-founder and president of The Bureau Fashion Week, has built underneath the company’s runway seasons in New York, Los Angeles, and Paris.
01One System, Three Cities
The piece details an integrated stack that covers the full life of an event: digital ticketing, audience communications, designer and media applications, guest support, content production, livestreaming, and e-commerce — all operating as one connected infrastructure rather than a patchwork of vendors.
02From Ticketing to Livestream
Each layer serves a different audience. Attendees get a seamless path from purchase to seat. Designers and media move through tailored application pipelines. And every show extends past the venue through livestreaming and digital content that reaches audiences far beyond the room.
03Built to Repeat
The through-line is repeatability: processes designed once and executed across every market, so each season compounds on the last instead of starting from zero. It’s the same operating discipline that lets The Bureau stage hundreds of designers each season across three global markets — without diluting the production.
Read the full story at Yahoo Finance →
One Calendar. Three Cities.
The Bureau Fashion Week
New York · Los Angeles · Paris
The Bureau Fashion Week produces runway seasons in New York, Los Angeles, and Paris — every date for the season, in one place.
The Bureau Fashion Week® produces fashion weeks in 3 global markets — New York, Los Angeles, and Paris — immersive runway shows, emerging designers, and premium experiences open to the public.
Fashion Week Tickets
The Bureau
More coverage of The Bureau Fashion Week in the Newsroom.