The Rose Ball seal — The Bureau Fashion Week

The Official NYFW After Party

THE ROSE BALL

Where Fashion Week ends up after the last look walks.

Friday, September 11, 2026·Gotham Hall, NYC·11PM–2AM

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From $249 · Afterpay available · Free transfers

01 — The Night

One night. One room.
Everyone who matters.

When the lights go down on opening night’s final runway, New York Fashion Week doesn’t go to sleep — it changes clothes.

The Rose Ball is the official after party of New York Fashion Week — the opening-night ball of the September 11–13, 2026 season. Designers, models, editors, buyers, and the people who filled the front row, all in one gilded room under the Gotham Hall dome. No velvet-rope guesswork, no “industry only” asterisk — if you hold a rose, you’re in the room.

The bar is open from the first minute to the last. The Ying Yang Twins take the stage. A violinist plays you through the doors, aerialists work the air above the dance floor, and the cameras that shot the runway turn on the crowd. For three hours, the room is the runway — then two more days of runway shows are still ahead.

Date

Fri, Sept 11, 2026

Opening night of NYFW

Hours

11:00 PM – 2:00 AM

Open bar first minute to last

Venue

Gotham Hall

1356 Broadway · Midtown

Dress Code

Wear the Rose

One floral statement piece

02 — Entertainment

The Lineup

Headlining

YING YANG TWINS

The Atlanta legends live at Gotham Hall — the anthems everyone in the room knows every word to, performed under a 1924 gilded dome. This is the set people will claim they were at.

✶ 01

Surprise Opening Performance

An international pop star opens the night. Name stays sealed until the room finds out.

✶ 02

Live DJ Until Close

The floor doesn’t stop between sets — a live DJ carries the room to 2AM.

✶ 03

Violinist on Arrival

Strings meet you at the door. The night opens like a gala, not a club.

✶ 04

Aerialists & Hoop Performers

Performers in the air above the dance floor, all night.

✶ 05

Stilt Walkers

The room moves at every altitude — costumed performers threading the crowd.

✶ 06

Luxury Photo Activations

Editorial-grade sets built for the feed. Leave with proof.

03 — Tickets

Choose Your Rose

Six ways into the room, from the dance floor to a reserved table at the front of it. Every tier includes the full night — open bar, every performance, full access to the floor.

Rose Pass

$249

per guest

The night itself.

  • Admission 11PM–2AM
  • Open bar all night
  • Every performance, full dance floor
  • Luxury photo activations

Limited availability

Get Rose Pass

Bloom VIP

$449

per guest

Skip the line. Keep the night moving.

  • Everything in Rose Pass
  • Priority entry — walk straight in
  • VIP Lounge with dedicated open bar
  • Dedicated VIP check-in

Approx. 250 available

Get Bloom VIP

Golden Rose VIP

$895

per guest

Arrive like the night was built around you.

  • Everything in Bloom VIP
  • Champagne welcome on arrival
  • Editorial photo opportunity
  • Exclusive gift bag
  • Concierge assistance all night

Fewer than 200 available

Get Golden Rose

Black Rose Society

$1,795

per guest · only 80 exist

The room within the room.

  • Everything in Golden Rose VIP
  • Private VIP entrance
  • Reserved luxury seating
  • Personal concierge host
  • Portrait sessions through the night
  • First access to future Bureau events

Strictly 80 guests. No exceptions.

Join the Society

Ying Yang Twins Meet & Greet +$695

A private meet & greet and a professionally shot photo — delivered, not a phone snap. Add-on only: requires a Rose Ball ticket for the same night.

Only 40 spots exist

Add Meet & Greet

The Best Seat at NYFW’s Official After Party

Diamond Rose Tables

$10,000 · Seats 8 · 10 Tables Exist

  • 8 Black Rose Society credentials
  • Premium reserved table, front-stage viewing
  • Dedicated open bar service to your table
  • Personal concierge host
  • Champagne welcome
  • Luxury floral centerpiece & custom signage
  • VIP gift for every guest
Reserve a Table

Afterpay: split into 4 interest-free payments · Ticket transfers are always free · Add Ticket Protection at checkout for refund coverage · All sales final (protected tickets excluded)

04 — Dress Code

Wear the Rose.
Own the Night.

The one rule: wear one bold floral statement piece. That’s all it takes to be part of the bloom.

The Rose Ball is a night of fashion in full bloom — and the room is the runway. The house wears crimson and gold; the guests wear the bloom.

For Her

Gowns and cocktail dresses in the palette, corset flowers, oversized floral earrings, a flower in your hair, floral clutch, statement ring.

For Him

Tailored suiting in ivory, pink, or sage — elevated with a rose lapel pin, boutonnière, or floral pocket square. A sharp tuxedo with a single rose always works.

Style Notes

Choose ONE bold floral piece · let the floral be the focus · keep the rest polished · confidence is your best accessory.

Not Admitted

Denim, shorts, athletic wear, casual sneakers, flip-flops, baseball caps. No exceptions — including VIP tiers. Door staff have final discretion.

The Wear the Rose style guide

05 — The Venue

Gotham Hall

Gotham Hall's gilded rotunda lit in crimson and magenta beneath the chandelier — the room that hosts The Rose Ball
The Rotunda · Gotham HallUnder the gilded dome, 1356 Broadway

A 1924 Beaux-Arts landmark with a gilded dome and marble columns — the same room that hosts the NYFW runway becomes the ballroom.

One block from Herald Square in Midtown Manhattan, Gotham Hall is the former Greenwich Savings Bank headquarters — a landmark rotunda that gives the night an architecture no club can fake. When the last show ends, the runway comes out and the floor opens up. Read the full Gotham Hall guide →

Address

Gotham Hall1356 Broadway at W 36th St
New York, NY 10018
Herald Sq subway · 1 block

Open in Maps →

06 — Questions

Before You Bloom

No. The Rose Ball is ticketed separately from the runway shows. It’s the official after party of NYFW September 2026, but any Rose Ball ticket admits you — no show ticket required.
Most NYFW after parties are invite-only — industry guest lists, brand RSVPs, no public access. The Rose Ball is the exception: it’s the official after party of New York Fashion Week, and it’s publicly ticketed. No credentials, no guest list, no connections — choose a tier, buy a ticket, and you’re on the list. Tickets start at $249 and are sold in advance only.
Wear the Rose — one bold floral statement piece in the palette: hot pink, coral, peach, sunshine yellow, gold, sage green, or ivory. Denim, shorts, athletic wear, casual sneakers, flip-flops, and baseball caps will not be admitted. Strictly enforced for every tier — door staff have final discretion, and tickets are non-refundable if entry is declined for dress code.
Doors open at 11:00 PM; the event ends at 2:00 AM. Rose Pass holders should arrive by 12:00 AM to guarantee entry — once the room hits capacity, entry is one-in-one-out. Bloom VIP and above walk straight in via priority or private entrances.
A valid government-issued photo ID is required for entry, and you must be 21+ to drink. The Rose Ball is a late-night event with an open bar — plan accordingly.
No. Once you leave Gotham Hall, your ticket can’t be re-scanned for the same night. The bar is open until close — settle in.
All sales are final — no refunds. Ticket transfers are always free via Flicket if plans change, and you can add Ticket Protection at checkout for refund coverage. Most tiers can be split into 4 interest-free payments with Afterpay.
The Meet & Greet is a $695 add-on and does not include event admission — a Rose Ball ticket for the same night is required. It includes a private meet & greet with the Ying Yang Twins and a professionally shot photo, delivered afterward. Only 40 spots exist.
Each table is $10,000, seats 8, and includes Black Rose Society credentials for every guest, a premium reserved table with front-stage viewing, dedicated open bar service, a personal concierge host, champagne welcome, a luxury floral centerpiece with custom signage, and a VIP gift for every guest. 10 tables exist; tables are held until 12:30 AM.

September 11, 2026 · Gotham Hall · 11PM–2AM

HOLD THE ROSE.

The last look walks. The doors open. The only question is whether you’re in the room.

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First-release pricing — when the initial allocation sells, prices rise

The Rose Ball · From $249 Sept 11 · Gotham Hall · 11PM–2AM
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