LA Fashion Week
Press
1041 N Formosa Ave
West Hollywood, CA 90046
Los Angeles Fashion Week by The Bureau accredits working journalists, photographers, videographers, and established digital creators covering fashion, lifestyle, or culture. The October 2026 season runs October 16–18 at The Lot Studios in West Hollywood — a working film lot where United Artists was founded. Credentials include designated media positions and venue access (not reserved seating). Submit the application below with your outlet and story angle; the media team personally reviews every request, typically within 48 hours.
Who Qualifies for LA Fashion Week Press Credentials
We accredit media whose work reaches an audience that cares about fashion — whether that audience reads a masthead or follows a handle. Four profiles carry most approvals:
Journalists
Staff writers and freelancers with a current assignment or an active publication covering fashion, lifestyle, culture, or entertainment. Name your outlet on the form — assignment letters help freelancers.
Photographers
Runway, backstage, and street-style shooters with a working portfolio. Credentialed photographers shoot from designated media positions — the head-on runway angle general tickets can’t buy.
Videographers
Broadcast, documentary, and digital video crews. Each crew member applies individually — note your team in the story angle field and we’ll coordinate the credentials together.
Digital Creators
Established creators with a significant, engaged following relevant to fashion week coverage. Link the platform where your audience actually lives — reach and relevance carry the review.
Applicants should have a current assignment, active publication, or significant following relevant to fashion week coverage. Building an audience but not there yet? LAFW is open to the public — you can cover the season on a regular ticket, no credentials required.
What Media Accreditation Includes
Press credentials are working access, not VIP seating. Here’s what accredited media get — and the on-site protocol that comes with it:
| Media Positions | Access to designated media positions for runway photography and general venue access throughout the event. Reserved seating is not included with standard press credentials — media are positioned in the designated press area. |
| Runway | The first two looks per designer may be photographed and filmed from designated media positions. No flash. |
| Backstage | Accessible with backstage media credentials — coordinate with the media liaison on-site. |
| Red Carpet / Venue | Open for photography throughout the event, including the film-lot backdrop that makes The Lot Studios a location scout’s answer to a fashion venue. |
| Equipment | DSLR and mirrorless cameras permitted. Tripods in designated areas only; monopods permitted runway-side. |
| Embargo & Credit | No embargo for general coverage — designer-specific embargoes are communicated individually. Published media should credit “Photo: [Photographer] / Los Angeles Fashion Week” and The Bureau Fashion Week®. |
Editorial usage is covered by accreditation; commercial usage (advertising, brand partnerships) requires separate approval — email info@thebureaufashionweek.com. Planning your coverage? The venue guide covers the lot’s history and logistics, and the March 2026 schedule shows what a Bureau LA season looks like.
How Accreditation Review Works
The process is deliberately simple:
| 1. Apply | Submit the form below — who you are, your outlet, your role, which market, a link to your work, and your planned story angle. Five minutes, free. |
| 2. Review | The media team personally reviews every credential request — there’s no algorithmic filter. What carries the review: an active outlet or audience, relevant recent work, and a concrete story angle. |
| 3. Hear back | Typically within 48 hours of submission. Applications are accepted on a rolling basis, but credentials are limited — apply early. |
| 4. Check in | Approved media receive confirmation with check-in details ahead of the season. Bring photo ID matching your application. |
Covering New York or Paris instead? Same form — The Bureau produces New York Fashion Week (September 11–13, 2026) and Paris Fashion Week (March & October). Pick your market in the application and the right team reviews it.
Apply for Press & Media Credentials
Required fields are marked — everything else helps the review, especially a portfolio or recent-work link. Applying as a crew? Each member applies individually; note your teammates in the story angle field.
Application Received
Thank you for applying. The media team personally reviews every credential request — you’ll typically hear back within 48 hours. Keep an eye on your inbox and your phone.